“Triple-i” stands for inspiration,
ideas and innovation. Bayer CEO Werner Wenning is pictured
here in a photomontage with three “i” columns in the
background.
Leverkusen Why does wet grass clog the cutting
mechanism of a lawn mower? Would it help if the blades and
the inner housing were coated with a moisture-repellent material?
Pioneering innovations are often sparked by simple ideas
that benefit people and contribute to the quality of life.
Developing such ideas is the aim of a new, Group-wide innovation
initiative called “Inspiration, Ideas, Innovation” – or “Triple-i” for
short.
All Bayer employees worldwide are invited to develop new business ideas.
Some EUR 50 million has already been earmarked for 2006 alone to implement
innovation projects resulting from this initiative. “Triple-i” is
intended to further strengthen Bayer’s innovative culture and capability – without,
of course, neglecting existing businesses or research activities.
“Anyone can think about whether there are important needs in the workplace,
at home or elsewhere for which satisfactory solutions do not yet exist,” says
Bayer AG Management Board Chairman Werner Wenning, explaining the basis of the
new initiative. Wenning points out that many successful Bayer inventions have
been sparked by unique ideas or driven by the personal commitment of individuals.
The company wants all employees throughout the Group to participate in
the initiative and submit their ideas. “We have thousands of well-trained,
creative experts in many areas,” says Wenning. “We want ‘Triple-i’ to
arouse everyone’s enthusiasm and create a new culture of innovation
throughout the enterprise.”
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