In the context of its corporate social responsibility,
the Bayer Group continued developing existing programs, established
additional projects and took part in important initiatives.
As an official sponsor of World Youth Day 2005 in Germany,
the company supported this event in various ways. At the
heart of these activities were three major assemblies at
the BayArena soccer stadium in Leverkusen attended by tens
of thousands of helpers and pilgrims.
Young people play a special role in all social initiatives
sponsored by Bayer. In the second year of its partnership
with the United Nations Environment Programme (UNEP), the
company implemented and supported a dozen environmental
projects for young people around the globe. With Bayer’s
support, for example, UNEP was able to set up regional
youth networks in Asia and organize the Tunza International
Youth Conference, the second world youth environmental
summit, from October 12 to 18, 2005, in Bangalore, India.
This congress gave 150 youth representatives of national
environmental organizations from 67 countries the opportunity
not just to further improve their environmental knowledge
and build networks, but also to formulate interests that
young people around the world associate with the topic
of environmental protection. These interests are communicated
to the political decision-making bodies of UNEP.
The two partners are now also jointly and successfully
implementing youth environmental projects originally established
by Bayer. For example, students of various disciplines
from nine countries in the Asia-Pacific region took part
in the Eco-Minds sustainability forum in the Philippine
capital of Manila in order to jointly develop practical
solutions to environmental problems in that part of the
world. As a guest of honor on the opening day of the event,
Bayer Management Board member Dr. Udo Oels welcomed Philippine
President Gloria Macapagal-Arroyo, as well as more than
200 representatives of industry, politics, academia and
society. The visit by the Young Environmental Envoys to
Leverkusen in the fall of 2005 rounded out the joint activities
of Bayer and UNEP. At Bayer’s invitation, 50 particularly
dedicated young people from 14 countries in Asia, eastern
Europe, Latin America and – for the first time – Africa
traveled to Germany for one week in order to learn first-hand
about environmental protection.
One of the many initiatives established by Bayer to promote
science literacy celebrated the 10th anniversary of its
founding in 2005. Initially introduced in the United States,
the Making Science Make Sense program has since been expanded
to the United Kingdom, Ireland and Japan. As part of this
program, more than 1,200 Bayer employees in the United
States alone volunteer their time to visit elementary schools,
where they make science more attractive to the children
through exciting experiments designed to explain everyday
things. At the beginning of 2006, Bayer received the prestigious
Ron Brown Award for Corporate Leadership – the only
U.S. presidential award to honor companies for their activities
in the social sector – for Making Science Make Sense.
This was the first time the award had been given to a company
with global headquarters outside the U.S. and also to a
chemical company.
In the area of social and health advancement,
Bayer has established several new projects aimed at meeting
the basic needs of people in the newly industrializing
countries in particular. Together with the Washington,
D.C.-based National Geographic Society, the world’s
largest charitable organization in the scientific field,
Bayer has set up the Global Exploration Fund in order
to promote innovative drinking water and freshwater research.
This makes Bayer the first private-sector partner from
outside the United States to enter a long-term collaboration
with National Geographic.
In the fight against epidemic diseases, Bayer has formed
a partnership with the U.S.-based non-profit organization
Global Alliance for Tuberculosis Drug Development (TB Alliance).
The goal of this partnership is to develop a tuberculosis
application for the existing antibiotic moxifloxacin in
order to shorten the duration of treating the disease,
which currently lasts six months. Should studies prove
successful, the new product will be provided to patients
in developing countries at affordable prices.
Bayer quickly aided victims of the recent natural disasters
through financial, medical and material donations. In addition,
numerous Bayer employees participated with tremendous personal
dedication in relief efforts mounted in the areas hit by
flooding in the United States, as well as in those regions
struck by earthquakes and in the Asian countries devastated
by the tsunami in late 2004. The company made relief shipments
worth EUR 13 million to assist victims of the tsunami
alone and has since supported various reconstruction projects
in the region. |